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Thursday, December 17, 2009

So you want to hand me a book

I was in the city a few weeks ago, minding my own business when some Hare Krishna guy gave me a book. A fat hardback book, full of glossy colour illustrations which he eagerly pointed out to me, opening the book while it was still in my hands.

It's not the first time this has happened. A few years ago some other guy gave me a book hilariously named "Teachings of Queen Kunti". He assured me it would be the best book I would ever read, which I suspect would not have been true even if I had read it.

I'm not crazy about being handed stuff I don't want. For example, one of the worst things about UNSW is that there are perpetually people at the front gate handing out flyers and pamphlets and pestering me about stuff I don't care about when I'm trying to get to a class (though I suspect it is the same at every university). That's one of the advantages of having a motorbike - I can ride my bike straight onto campus and park there, bypassing these twerps. A guy called Samuel Kass had a good idea: a pamphlet to give to people giving out pamphlets called So You Want to Hand Me a Pamphlet.

At least if it's a flyer or something I can just throw it away. But I feel weird about throwing a book away, even if I know I'll never read it. I've got better things to read, books that have been sitting on my shelf unread for years - interesting ones. I'm not going to go reading a (presumably religious) book some guy in orange robes gives me. But what really gets me is that these guys give you a book you don't want, and then have the gall to ask for a donation in return. "Most people give ten or fifteen dollars", the guy assured me.

For some reason I felt as though it would be uncalled for to tell him to shove it up his arse, and even just giving him back the book would have been awkward, so like a stupid sucker I dug a few dollars out of my wallet, insincerely apologising that it was all I had (which wasn't true, but I'm not going to reward someone with ten dollars for interrupting me as if I've got nothing better to do). Due to my paltry offering he politely swapped that large hardcover book for a smaller, paperback volume called "The Science of Self-Realization" (taking, I suspect, rather a creative liberty with the word "science").

This seems like a marketing loophole. Traditional marketing is about making people want something so they'll buy it. What this guy and his ilk have done is bypassed the "making people want it" stage, by giving people stuff and then exploiting their sense of social awkwardness and unwillingness to offend a friendly religious person to make them pay for what they never wanted in the first place.

And now this book is sitting on my shelf. I don't want it. I'll never read it. I don't want to throw it away because I sort of payed for it. Maybe I should write a book of my own, and hand it out to anyone in an orange robe. It will be called "I Don't Want Yer Damn Book: How To Avoid Creating Animosity Towards Your Cause".



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